our services Planning a Web Site

FIVE SECONDS... that's how long you have to capture the attention of a visitor. Does your website engender trust, credibility and reliability within 5 seconds? Your website design is the first impression. Make sure it is professional and relevant to the subject matter. User-friendly web design always begins with the visual effect, but should always keep the ultimate goal in mind. What is it you want the visitor to actually do? Your layout should reflect the shortest distance between the first impression of your website and that ultimate goal you seek.

Follow your HEART for creating online content.

  • Honest
  • Exclusive
  • Accurate
  • Relevant and
  • Timely

Important considerations as you are planning your website

1.
Colours
are a very important factor to web visitors. White space can not be over estimated. Most sites are designed with a white background and black fonts. This combination is eye-friendly for a comfortable reading environment. If you do not choose this combination make sure the text will be readable.  If you want your visitors to read text, make it as easy as possible ... that starts with the right colour combination. Websites can be about emotion, passion, energy, enthusiasm, trust and the right colour combination is important. A music site may need a different combination to real estate company

The Psychology of Colour. Check these 3 sites out for great insights on how psychology and colour work together:

1. http://www.squidoo.com/colorexpert
2. http://en.wikipedia.org/wiki/Color_psychology
3. http://www.infoplease.com/spot/colors1.html
2.
Layout
is a very important factor of web design. When websites first became popular, many designers were more interested in creating flashy, sites with lots of features and gadgets. Websites became too cluttered, slow to load, and confusing to navigate. Paragraphs should be easy to read. Organize your information well by highlighting lists by number, symbols or bullets. It is important to keep you site simple, easy to navigate and appealing to the eye.
3.
Site Navigation
should be kept as simple and conventional as possible. Ensure your visitor is able to move through the site quickly and in the logical sequence that they have become used to when visiting other websites. Web visitors want their information fast and if your navigation goes against the generally accepted conventions of navigation, the visitor will move elsewhere. Afterall would you stay in a shop
4.
A Clear Message
is important. If a quick glance of your home page doesn't convey the concept behind the website and doesn't contain the strongest sales pitch within the first heading and paragraph, you may find all your hard-earned traffic merely hits the back button on the browser and goes elsewhere. Use language that is appropriate to the audience. It will build empathy. Good grammar and spelling matter. Errors give the impression of sloppiness and carelessness.
5.
A Call to Action
should be placed on pages and in prominent positions throughout your website. Every website should have a goal, so you can maximise your ability to funnel visitors where you want them to go. But to do this, each page needs a clear call to action.
6.
People buy people
so make your website personal by giving it its own tone and voice. Focus on building your long-term reputation, not on making quick sales. Make your 'About Us' page personal and comprehensive. It plays an important part in making visitors feel comfortable that real people are behind the site. Clearly identify who is behind the site. Nothing creates more suspicion than a site that tries to hide the identity of its publishers.
7.
Regularly add new content
to your site. It shows that the business is alive and kicking. Review all links. Doubts will quickly form in your visitors' minds if links don't work or, worse still, take them to error pages. Think carefully about reciprocal links and adverts. If your site is about organic food and you have links to Party Poker, people are going to question your integrity.
8.
Don't put down, curse or insult competitors
It's unprofessional. It is better to offer an objective comparison of competitive services or products.
9.
Logos
of your company is what most people first think of when they want to publish a website. Don't forget logos of professional organisation you have association with also logos of merchant facilities you will accept.
10.
Write and publish
your security and privacy policies. Be clear about what you will and will not do with any personal data you collect. State that you adhere to all data protection laws. Make it easy to read and don't use legal gobbledygook. State what measures you take to ensure that all transactions are secure. Clearly publish your guarantee. Clearly state your refund and returns policy. Use the words 'secure website' whenever you try to get any information from visitors, including newsletter sign-ups, forum input and payment. State, "We take your privacy and security very seriously." Link the statement to the security and privacy policy.
11.
A Forum
on your site could assist. Don't forget to respond quickly to questions. Have the attitude that you are happy to help others without receiving immediate reward. Allow people to comment on articles. Interactivity and an exchange of views build community and a sense of involvement. If people provide constructive criticism or comments in the forum, don't delete them, but respond with your point of view and a thank you..
12.
Collect Information
but make sure it is only information you need. Don't ask for date of birth if you do not intend to use it, say, for sending out birthday cards.
13.
Transparency
of your website pricing is favourable. Websites which advertise a price and then add tax, excises, postage and packaging are misleading and should be avoided.
14.
Start a small newsletter
of your company/services & circulate it among your clients/employees. Also, publish it on your website regularly. Allow people to "unsubscribe" from your mailing list. This may sound very obvious, but I have found that many websites still don't follow it.
15.
Contact Us
page should have an email form, telephone number, fax and address of the company. Your site will benefit from the openness. Provide a telephone number that people can call and talk to a person. Provide email addresses linked to the website domain, not addresses from free webmail services such as Hotmail and Gmail.

To ensure that you are continually improving your trustworthiness, every time you go to a website, ask yourself whether you trust it or not. Then ask yourself why you have formed the opinion you have. So, website design is about gaining the attention of the visitor through strong use of color, content, ease of use and navigation. Most of all ... KEEP IT SIMPLE!

With layouts, "less is more" ... the fewer feature or complexities, the easier it is for the visitor to understand your message and "engage."

It's always a good idea to check out your competition and see what it is you actually like about their website ... view it as a customer not just a competitor ... it can be a useful experience.


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